Between austerity measures and growth pressure - Latin America's medical market


Image: golden globe showing South America; Copyright:

At first glance, Latin America appears to be an attractive market for foreign companies and investors.

Cost-cutting and efficiency measures in almost all economic sectors

Image: Man with stethoscope and medical symbols; Copyright:

Since the production of medical technology in South America itself is only weak, most of the demand has to be imported from abroad.

Expansion of public health care and national health agendas

Increasing demand for imported medical devices

Medical fairs in Latin America - Hospitalar São Paulo and Meditech Bogotá